THE BRIEF 

 

We were approached to help support the distribution of Coca-Cola's new Coke Zero drink. The brief was to ensure that students had the opportunity to try the new taste of Coke Zero whilst understanding key messages around what's new and the importance of recycling.

 

With 500,000 x 150ml cans to distribute, we were tasked with finding a solution that not only fitted the brief but one that would create noise and get students talking with feedback a key aspect.

 

THE PLAN

 

Strategic planning - utilising our wealth of knowledge in the student market, we ensured that our plan covered all aspects of student arrivals meaning Coke Zero would play a huge part in their new journey. 

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Media bookings - We spent weeks planning and booking selected media opportunities across student unions' and halls of residence to ensure that our plan could be achieved on time and to brief.

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Activation - Our plan was to start distribution in to halls from early August and freshers events from early September all of which were delivered on time.